A digital marketing strategy is a plan to reach specific goals using online channels and techniques, including search engine optimization (SEO), social media, paid advertising, email, website content, and more. Each strategy should be tailored to your business and goals and designed to maximize the potential of your online presence and engagement with customers.

One of the first steps to creating a digital marketing strategy is to identify your goals and objectives. You can use SMART goals—specific, measurable, achievable, realistic, and timely—to guide your efforts. Set both short- and long-term goals for your digital marketing initiatives, such as increasing traffic to your website or making more product sales.

Building a Powerful Digital Marketing Strategy That Works

In addition to setting your goals and objectives, it’s important to assess your current digital marketing activities to see what’s working and what isn’t. This audit will help you determine your strengths and weaknesses and give you a roadmap for the future.

You can also use this information to uncover opportunities to improve your digital marketing. For example, if you have strong SEO but poor paid advertising performance, you may want to shift some of your budget toward PPC campaigns.

Another way to enhance your digital marketing is by testing new strategies before implementing them. For instance, travel accessory company Beis used Instagram to test out a new type of social media campaign by showing rather than telling. The results were impressive, with a 20% increase in website traffic and 30% increase in online product sales.