Feminist-Inspired Fragrances can be a powerful way to express one’s personality. Whether it’s the edgy perfume that you spray when hitting the town or the delicate scent that you spritz before heading to work, there is no doubt that perfume can help you feel confident and empowered.

However, it is important to differentiate between a scent that makes a political statement and one that simply promotes a stereotypical notion of femininity. The former are perfumes that are designed with a woman’s voice in mind, which is why they are meant to be both bold and gentle, whereas the latter are feminine scents that are marketed using a pink color scheme, a soft image of the female body, and images of women that adhere to standardized fashion models.

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Fortunately, more and more brands are trying to break the mold with Feminist-Inspired Fragrances that aim to empower women. Whether it’s a perfume that is created with the message of “girl power” or a scent that aims to inspire women to pursue their happiness, these perfumes are an excellent way to show your support for equality and gender justice.

For example, in 2017 Gucci launched their perfume Bloom with the image of trans woman model Hari Nef, who is an activist for the rights of non-binary people. Similarly, Dior launched their perfume J’Adore Absolu with an epic glamorous video ad that stands for women uniting, and features Charlize Theron and many beautiful black actresses dancing in a room.