The shop front is the face of a business on the high street; it draws the eye, inspires delight and intrigue, invites passersby to step off the street and into your shop. Discover how traditional and modern heritage shopfront design methods can be used to re-enliven the aesthetic of your high street store.More info:https://www.shopfrontdesign.co.uk/
Shopfront design should always aim to respect and enhance the architectural character of the building. Many historical buildings in shopping areas are symmetrical and this should be reflected in the arrangement of the shop front elements. Where this is not possible intermediate columns or areas of walling can be included in the design to contribute to a balanced result.
Sustainable Shop Fronts: Green Design for a Better Tomorrow
A well-merchandised window display draws shoppers into your shop, enticing them to explore and linger. However, a cluttered, over-designed shopfront can overwhelm customers and prevent them from exploring inside. It is important to keep window framing simple and clean, and ensure your retail signage doesn’t distract from the overall aesthetic.
Make sure your brand name and logo decal are clear and easy to read, and match the color palette of your shopfront windows to the color scheme of your branding. If you have a poster display, consider adding QR codes to the posters so that customers can instantly access more information about what is on offer in your shop. If you want to offer a memorable experience to your customers, print smaller stickers of your shop’s logo and give them to them after making a purchase. This will help them remember your brand, and they can use the sticker on their laptop or water bottle to show off their new purchase!